How to write a medallion of an add-on

The medallion of your add-on will be visible on our website Shoptet Doplňky. It is a site where most of our campaigns are targeted on, the site where you present your add-on and through which e-shoppers will be able to order the add-on.

You are in charge of preparing the medallion yourself and you can manage it directly in your add-on administration (section Connections/API Partner/Add-ons tab).

Since we require a uniform appearance of the medallion (it is better for e-shoppers to navigate in it), please respect the guide rules below.

See below the rules for preparing the medallion by sections:

Help Topics:

The add-on medallion

1) Add-on administration, tab Description
a) Links section
b) „What the Add-on can do“ Editor
c) „Short description“ Editor
d) „Description” Editor
e) General rules for writing the texts for the medallion

2) Add-on administration, Screenshots taby
a) Logo of the Add-on
b) Screenshots
c) Image for Social Networks

3) Add-on administration, Marketing tab
a) Remarketing codes
b) Measurement codes

4) Add-on administration, tab News Owerview

Add-on price

a) Add-on trial period

Checklist


The add-on medallion

1) Add-on administration, tab Description

a) Links section

On add-on medallion detail you can find a few important points that will appear on the right in the panel “Support”.

b) „What the Add-on can do“ Editor

Write a maximum of 6 benefits of your add-on in this section. This text appears as a blue block in the introduction of the add-on medallion.

c) „Short description“ Editor

In the Short description concisely write down what the supplement is about and what its benefits are. Maximum is 80 characters.

This text is not displayed in the medallion of the add-on, but it will appear in the overview of all add-ons (or in the selected category) after moving your cursor over the add-on. This text appears also in the remarketing campaigns, so make sure the text perfect. Simply bold, concise, sales text 🙂

d) „Description” Editor

The text in this editor is displayed in the Add-on medallion right behind the blue block “What the Add-on can do”.

Text structuring rules in this editor:

1) The first paragraph (or two paragraphs) write in bold. In these 2-4 sentences explain the main benefits of the add-on. You can use the same text as you have in “Short description”.

The next text will be divided into chapters (see below). For the headlines of the chapter use H3 format (“Heading 3”):

2) “Basic features of the Add-on” (headline in H3 format)

3) “Why choose this Add-on” (headline in H3 format)

4) “Who is the Add-on intended for”

5) “How to activate the add-on”

e) General rules for writing the texts for the API medallion

2) Add-on administration, Screenshots tab

a) Logo of the Add-on

Two sizes of the logo (272×92 px and 300×300 px) of the add-on are required in the administration. The logos are similar, just the size is different. There is no claim, only the name and icon of the add-on on the logo.

Two sizes of the logo are required because:

Rules for inserting a logo

b) Screenshots

c) Image for Social Networks

3) Add-on administration, Marketing tab

You can insert your Remarketing and measurement codes into your add-on presentation to collect the visitors for your audience in this section. You can target your remarketing ad to this audience.

a) Remarketing codes

b) Measurement codes

4) Add-on administration, tab News Owerview


Add-on price

a) Add-on trial period


Checklist

See a checklist below to check if your add-on presentation is completely ready to launch