Structured data

Shoptet templates use microdata format to present structured data.

Product detail

On product detail pages, the main product is described by microdata according to the Google recommendation.


<div class="p-detail" itemscope itemtype="">
    <meta itemprop="identifier" content="9512fff7-302f-11e9-a065-0cc47a6c92bc">
    <meta itemprop="name" content="Reebok Nano  + prodloužená záruka">
    <meta itemprop="url" content="">
    <meta itemprop="image" content="">
    <!-- etc. -->

Product listing

Product listings, e.g. homepage or category page, do not employ microdata format. However, the same basic data is available in HTML data attributes with the prefix data-micro. Depending on property type, values can be read directly from the data attribute or from other attributes of the respetive element.


<div class="p" data-micro="product" data-micro-identifier="9512fff7-302f-11e9-a065-0cc47a6c92bc">
    <a href="/sport-a-relax/reebok-nano/" data-micro="url">
        <span data-micro="name">Reebok Nano</span>
    <img src="..." data-src="..." data-micro-image="">
    <!-- etc. -->