Google Analytics 4 gtag documentation

List of Events

List of events sent to Shoptet during the implementation of Google Analytics 4:
• page_view
• generate_lead
• login
• sign_up
• search
• view_item_list
• view_item
• add_to_cart
• remove_from_cart
• begin_checkout
• add_shipping_info
• add_payment_info
• checkout_progress
• purchase

page_view Event

The event is triggered upon script loading. Along with the ‘page_view’ event, additional information about the loaded page is also sent.

Parameter Value Notes
content_group homepage/category/… Refer to the content_group code list
groups/send_to GA4 This specifies the data to be sent and is a technical parameter at the gtag library level.
currency CZK Currency Enforcement.
page_language cs Language Regulation.
user_id bf0019fe-03a3-11ee-af0f-d216876cc7a6 User Identification.
traffic_type internal Differentiating Logged-In Administrators

Items Object

A unified ‘items’ object is used for events and is automatically processed within Google Analytics 4

Parameter Example Description
item_id​ 774323 Item Id.
item_name​ ABC book Item Name.
item_brand​ New publishing house Brand.
item_category​ The Toy Store The category tree can have up to five levels, based on the product’s primary classification.
item_category2​ Kids’ books
item_category3​ From 6 years old
item_category4​ Illustrated
item_category5​ Short
item_list_id​ Refer to Codelist Product List ID.
item_list_name​ Refer to Codelist Name of the Product List.
item_variant​ DS888980183~Variant: 6-12 m – pink/6-12 m ID~Verbal Label Based on Item Variant.
price​ 201.00 Price Excluding VAT.
quantity​ 1 Product Quantity.
index​ 0 Product Order in Listing (Key for ‘view_item_list’ event; starts at 0 for the first product)
coupon TESTCOUPON~Discount coupon No. TESTCOUPON – Discount 10% For ‘purchase’ events, the same coupon is applied at both the transaction and product levels.

item_list_id, item_list_name Codelist

Codelist for parameters with standardized values.

Category / Module Item_list_name Item_list_id
Top 10 products top10 top10
Top Sellers category_best_sellers: /kitchen Category ID
Regular Category category: /kitchen/ Category ID
Brand Listing brand: XXX Category ID
Search results search: standardized expression always 999999
Popup with products related_popup: popup ID popup ID

Content_group Codelist

The codelist corresponds to the values that are passed within the data layer in the shoptet.page.Type variable.

Page Type Content_group Comment
Article detail. article Article detail.
List of products in category. category List of products in category.
Product detail. productDetail Product detail.
Homepage. homepage Homepage.
Thank you page. thankYou Thank you page.
Cart steps. cart Cart steps.
Blog categories. section Blog categories.
Cart step shipping and payment. billingAndShipping Cart step shipping and payment.
Cart step customer details. customerDetails Cart step customer details.
Thank you page (order confirmation). thankYou Thank you page (order confirmation).

view_item Event

It’s triggered upon loading the product detail page, also known as the product card. If the product has multiple variants, an initial ‘view_item’ event is sent with an empty ‘item_variant’ field. Then, upon selecting a variant, another ‘view_item’ event is sent with the selected variant filled in.

Parameter Value Notes
currency CZK Currency Enforcement.
value 123 Can be used for a conversion event.
items Standardized Object Uniform handling of products. In the case of the ‘view_item’ event, the number is 1.

begin_checkout​ Event

The event is triggered upon entering the /order/step-1/ page. If a coupon has been entered from a previous cart visit, it will be displayed here.

Parameter Value Notes
currency​ CZK Currency Enforcement.
value​ 10.00 Can be used for a conversion event.
items​ Standardized object Unified work with products.
coupon​ 86330287~Discount coupon No. 86330287 – 10% Discount. Redeemed Coupon. This is included if the user returns to an already initiated checkout where the coupon is already active.

add_shipping_info Event

It’s sent during the second step of the cart process (on the /step-2/ page) when default values have already been selected. By examining individual events, you can evaluate the popularity of different shipping options and compare them to the actual shipping methods chosen for purchases (for example, many may initially select “Balíkovna,” but most end up choosing „Zásilkovna”).

Parameter Value Notes
currency​ CZK Currency Enforcement.
value​ 10.00 Can be used for a conversion event.
items​ Standardized object Unified work with products.
coupon​ 86330287~Discount coupon No. 86330287 – 10% Discount. Redeemed Coupon.
shipping_tier​ glsCz~GLS – CZ Type of transport (id~name).

add_payment_info​ Event

It’s sent during the second step of the cart process (on the /step-2/ page) when default values have already been selected. By examining individual events, you can evaluate the popularity of different payment methods and compare them to the actual payment methods chosen for purchases (for example, many may initially select “cash on delivery,” but most end up paying via “ShoptetPay”

Parameter Value Notes
currency​ CZK Currency Enforcement.
value​ 10.00 Can be used for a conversion event.
items​ Standardized object Unified work with products.
coupon​ 86330287~Discount coupon No. 86330287 – 10% Discount. Redeemed Coupon.
payment_type​ cashOnDelivery~Cash on Delivery (GLS)​ Payment type id~name

checkout_progress​ Event

Follows on from add_shipping_info and add_payment_info. It includes both the shipping and payment types simultaneously, so you can perform an analysis from a single variable within Google Analytics 4.

Parameter Value Notes
currency​ CZK Currency Enforcement.
value​ 10.00 Can be used for a conversion event.
items​ Standardized object Unified work with products.
coupon​ 86330287~Discount coupon No. 86330287 – 10% Discount. Redeemed Coupon.
payment_type​ cashOnDelivery~Cash on Delivery (GLS)​ Payment type id~name
shipping_tier​ glsCz~GLS – CZ Type of transport (id~name).

view_item_list​ Event

It offers the capability to work with impression data, serving as a valuable resource for both product sorting and monitoring product rankings across various categories.

Parameter Value Notes
currency​ CZK Currency Enforcement.
value​ 10.00 Can be used for a conversion event.
items​ Standardized object Unified work with products.
item_list_id​ Refer to Codelist Product List ID.
Item_list_name​ Refer to Codelist Name of the Product List.

generate_lead​ Event

No additional parameters. Newsletter subscriptions through native integration.

login Event

When logging in, the ‘login’ event is triggered and the user is simultaneously identified via their user_id.

Parameter Value Notes
method​ google Login method.

sign_up Event

Upon registration, the ‘sign_up’ event is triggered, and identification is carried out via the user_id at the same time.

Parameter Value Notes
method​ facebook Login method.

search Event

When using the native search feature and opening it on a new page (not yet implemented for the autocomplete feature), a ‘search’ event is sent along with the standardized search term.

Parameter Value Notes
search_term​ shoes Standardized search term (diacritics removed and letters converted to lowercase).

purchase​ Event

Occurs when an order is submitted.

Parameter Value Notes
transaction_id 2023000033 Transaction ID the same as in administration.
currency​ CZK​ Enforced currency of the transaction.
value​ 201.65 Can be utilized for a conversion event. This refers to the purchase amount, excluding both tax and shipping fees.
tax 42.35 Tax value (encompasses both product and shipping taxes). This aligns with the details listed under the ‘Total Tax Line’ in the admin panel.
shipping 8.26 Cost of shipping, VAT excluded. Consistent with the admin panel under ‘Shipping Excluding VAT.
payment_type cash~cash Payment type in the format ID~Translation in the specified language.
shipping_tier personal-collection~personal collection Shipping method in the format ID~Translation in the specified language.
items​ Standardized object Unified work with products.
coupon​ 86330287~Discount coupon No. 86330287 – 10% Discount. Redeemed Coupon.
transaction_type B2B/B2C Transaction Type.

view_promotion​ and select_promotion​ Event

Not currently implemented.

consents default​

Parameter Value Notes
analytics_storage​ denied/granted
ad_storage​ denied/granted
ad_personalization​ denied/granted
ad_user_data​ denied/granted
wait_for_update​ 10000 Shoptet default value for visits without consent

consents update

The update_consent event is triggered within the data layer, allowing for the subsequent firing of events for additional tags at the GTM level.

Parameter Value Notes
analytics_storage​ denied/granted
ad_storage​ denied/granted
ad_personalization​ denied/granted
ad_user_data​ denied/granted

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